handy_codeAre designed to spark curiosity. To lead people to something engaging, something unique for them to have while they are waiting for something or looking for something to keep them occupied. As marketers we need to start thinking about placing QR Codes in unconventional places that happen to align themselves directly with peoples regular routines. Places that are not awkward for them to scan. but can be done in a more reserved manner while still attracting attention to the advertisement.

Waiting areas are key. Also, QR Codes are becoming more and more popular on consumer goods. QR Codes on tags and labels are now leading consumers to interact with the brand. For example, a package of noodles may contain a “QR Code” on the side. This QR Code might be randomized to launch a quick youtube video showing a chef preparing a simple dish that uses that pasta. Think about how your product could benefit from something like this. Think about how much more value you can add to your customers by providing a QR Code on one of your products.

Let’s see how successful we can be with our QR Codes. Let’s capitalize on boredom and provide something interesting for people to view/read while they wait for something. Let’s engage our audiences when they least expect it, and let’s see what the results are.

It is predicted that in the next few years, mobile usage is supposed to surpass traditional internet access via a desktop computer. What implications does this have for online marketing? This makes all the difference. A new generation of smart phone users will no longer be bothered by pop-ups and banner ads, but will be targeted by niche links attached to e-blasts and mobile apps. It is no doubt that more and more people are relying on their cell phones as a primary way to get connected, even when it comes to work.